Carling Black Label Named Official South African Beer Sponsor for 2025 FIFA Club World Cup
Champion Beer backs African excellence as Mamelodi Sundowns head to global stage
Carling Black Label, Africa’s Champion Beer, has officially been announced as the South African beer sponsor of the 2025 FIFA Club World Cup — marking a powerful union between footballing excellence and a brand deeply rooted in national pride. This partnership arrives at a historic moment as Mamelodi Sundowns Football Club prepares to represent Southern Africa as the region’s sole qualifier in the newly expanded 32-team global tournament, set to take place in the United States this June.
For fans across South Africa and the continent, this is more than a game — it’s a moment of pride and unity. With Sundowns carrying the hopes of millions, Carling Black Label is once again proving that it stands for more than beer. Through its innovative Score Predictor platform, the brand is putting fans front and centre, turning football predictions into a celebration of insight, loyalty, and champion spirit.
Score Predictor: Turning Passion into Prizes
Launched originally in 2022, the Carling Black Label Score Predictor returns in 2025 with a bold new global twist. Fans can now visit www.carlingpredictor.com or dial *120*660# to submit their predictions for each match of the FIFA Club World Cup — with over R1 million in prizes up for grabs. Rewards include instant airtime, exclusive merchandise, and the ultimate prize: the chance to watch the newly crowned FIFA Club World Cup Champions live at their next home game.
“Carling Black Label has always been more than a beer — it’s a Champion Beer for Champions,” says Kerryn Greenleaf, Brand Director of Carling Black Label. “Our Score Predictor brings fans closer to the game they love, and this year, it’s about turning every prediction into a celebration of champion spirit. Mamelodi Sundowns are representing Africa at the highest level, and with the Score Predictor, we’re giving fans the power to join them on that journey. Because when they score — you score.”
Bringing the Campaign to Life
The campaign officially kicks off on Tuesday, 27 May 2025, with a high-energy launch event at Level Three, Kramerville in Sandton. Designed to immerse guests in football culture, the event will feature a locker room-inspired entrance, a live digital “Champion Wall,” and appearances from club legends, current players, and Carling brand ambassadors. Music, digital innovation, and powerful storytelling will set the stage for what promises to be one of the most engaging campaigns of the year.
Beyond the Score Predictor, fans can look forward to a host of immersive experiences including exclusive Sundowns content, meet-and-greets, watch parties, and the highly anticipated “Champion Moments” series — a digital offering bringing supporters face-to-face with their football heroes.
A Partnership of Champions
For Mamelodi Sundowns, a club synonymous with excellence, ambition, and community, this partnership is more than fitting. Speaking at the announcement, Steve Komphela, Senior Coach at Mamelodi Sundowns, highlighted the shared values between the club and Carling Black Label.
“This partnership is a meeting of champions — grounded in aligned values, backed by performance, and driven by the people,” Komphela said. “Carling Black Label understands the heartbeat of South African football. They’ve stood by fans and supporters for decades, and now they’re standing with Mamelodi Sundowns as we take African excellence to the world. We are proud to have an award-winning brand backing us on this journey.”
A Call to the Fans
As the countdown to the tournament begins, Carling Black Label is calling on fans across South Africa to stand behind the boys in yellow. This campaign isn’t just about cheering from the sidelines — it’s about being part of the story.
Because when champions rise, it’s the fans who lift them.
Join the movement. Predict. Win. Celebrate.
📲 Visit www.carlingpredictor.com or dial *120*660# to start predicting today.
🥇 Over R1 million in prizes to be won.
⚽ Support Mamelodi Sundowns. Support African excellence.