Lucas Radebe Named Official Ambassador for Africa Global Logistics (AGL)
Johannesburg – In an exciting announcement that bridges the worlds of sport, development, and pan-African progress, Africa Global Logistics (AGL) has officially appointed legendary South African footballer Lucas Radebe as its brand ambassador. The news was revealed during the high-profile renewal ceremony of the CAF-AGL partnership at the Sandton Convention Centre, where Radebe’s new role was met with enthusiasm from dignitaries, media, and fans alike.
Affectionately known as “Rhoo,” Lucas Radebe is no stranger to leadership, excellence, and impact. A former captain of both Bafana Bafana and Leeds United, Radebe has long been admired not only for his achievements on the pitch but for his enduring commitment to youth empowerment, education, and social development across the continent.
As the new face of AGL, Radebe will serve as a symbol of the company’s values and mission: connecting Africa through smart, sustainable logistics while investing in its people, particularly through sport.
“It is a great honour to be named ambassador for AGL,” said Radebe. “This partnership is more than business—it’s about making a difference. Football changed my life, and now I want to help others access the same opportunities. AGL’s work in infrastructure and logistics is vital in building a better, more connected Africa.”
Radebe’s ambassadorship comes at a pivotal moment, as AGL deepens its relationship with the Confederation of African Football (CAF) to support tournaments, training programs, and youth development initiatives across the continent. His experience, authenticity, and pan-African appeal make him the ideal bridge between the worlds of football and infrastructure development.
AGL Chairman Philippe Labonne spoke proudly of the appointment:
“Lucas Radebe represents the heart of African excellence—resilient, humble, and visionary. We are thrilled to have him as the face of AGL. His story reflects our mission: to connect, empower, and elevate Africa’s next generation through bold partnerships.”
As ambassador, Radebe will take part in AGL-led outreach programs, mentorship sessions, and CAF-aligned initiatives designed to uplift young people through sports and education. His influence is expected to help amplify campaigns focused on accessibility, grassroots development, and infrastructure improvements in underserved communities.
His appointment is also a nod to AGL’s strategic focus on sustainable development goals (SDGs), particularly in areas of education, equality, and youth empowerment.
Lucas Radebe’s journey from the dusty streets of Diepkloof to global football stardom is an inspiration to millions. Now, as he steps into a role that merges legacy with leadership, AGL positions itself not just as a logistics powerhouse, but as a purpose-driven partner in Africa’s progress.
With Radebe at its side, AGL is poised to extend its impact far beyond the borders of its operations—into the hearts and hopes of the next generation of African champions.